Brand Management and Visual Identity
UPV Brand Management and Visual Identity
The Communications Department is responsible for the UPV’s corporate identity. Therefore, its duties include designing institutional publications, providing advice on image-related matters, and publishing corporate visual identity manuals.
Everything related to this topic (use of the brand, coexistence of logos, typefaces, colors, and formats, etc.) is outlined in a single document, the Communication Guide, which was approved by the Governing Council on July 20, 2023, and is mandatory.
Communication and corporate identity
UPV Communication Guide
The Communication Guide from the Polytechnic University of Valencia is an essential reference document for members of the university community who create institutional content of any kind: from those who interact with the public in person or over the phone, to those who develop websites, brochures, or videos, as well as administrators of institutional social media profiles.
The corporate identity of the Polytechnic University of Valencia clearly reflects the personality of this institution. The choice of typefaces, colors, graphic symbols, and layout options is not random. On the contrary, it is designed so that its distinctive features are immediately apparent at a glance. Therefore, it must be respected.
UPV’s New Communication Guide, approved by the Governing Council on July 20, 2023.
* Includes an update to the UPV Corporate Visual Identity Manual (MIVC) which was approved in July 2022 and is mandatory.
Corporate Visual Identity System
Communication Guide of the Polytechnic University of Valencia
Check out the UPV Communication Guide, which includes the Corporate Visual Identity Manual. Approved by the Governing Board and mandatory.
Learn all about the brand, Grafo UPV, and Poli
Everything you need to know about the UPV logo and its use can be found in the Corporate Visual Identity Manual (which is part of the UPV Communication Guide).
+ Corporate Resources
Download Templates and Resources: Corporate stationery, templates for external communications, basic Word, email, and PowerPoint templates, etc..
Example: Templates for email communications.
Example: email signature.
IMPORTANT NOTICE!
In compliance with the National Security Framework (ENS) Act Pursuant to Royal Decree 311/2022 of May 3, all documentation generated by the institution must be classified into one of these two categories: public or for official use. Information that is not required to be made public must bear the “OFFICIAL USE” stamp..
UPV Institutional Stationery
· Templates: All of the official templates (with any labeling) for each unit (Vice Rector’s Office, Department, or Service, etc.) are customized and distributed from Accreditation Service from ACOM.
(If you haven’t received your template, check your email to access the data request form that the accreditation service sent you so you can complete the template generation process.)
* If you do not have your UPV unit’s official stationery with this stamp, request it through the Accreditation Service
Promotional Materials / Merchandising
The Communications Department is responsible for reviewing and approving all promotional material produced using the UPV brand. Contact us [image -AT- upv.es].
Request to Use the UPV Trademark
To request permission to use the UPV trademark, you must submit a request stating your reasons.
