COMMISSIONLorena Rodríguez Mattalía (UPV) and José Luis Albelda Raga (UPV).
PROJECTING CHANGE is a cultural-audiovisual management project developed within the framework of research on the concept of Ecological Humanities ( https://ecohumanidades.webs.upv.es/), in which we reflect on the challenges posed by the multifactorial ecosocial crisis, focusing on the role of art and, specifically, of the audiovisual medium, in the necessary change of worldview required to face it.
The conviction that drives this initiative is the need to bring the ecosocial issue in contact with the public, but fleeing from the standards of the hegemonic discourse that instrumentalizes the “green” to sell us a sustainability associated with more business opportunities.
Therefore, the works that are part of this project have very varied formats and narratives: small videos of documentary, activist, performative, audiovisual essays, visual poems, animated shorts, experimental video pieces, etc.. They aim to show that which is often intentionally covered up, minimized or manipulated, from a creative freedom outside the standards of the cultural industries. These works show that another way of seeing and living is possible, and bring to light those issues that we want to be at the forefront of our reflections and demands.
The inauguration of the 3rd edition will have 2 activities: a central one at the IVAM and a parallel one at the UPV:
28.10.2025, from 5 to 7 p.m. in the Carmen Alborch Auditorium of the Valencian Institute of Modern Art, IVAM
PROJECTION of the 14 videos selected for the traveling exhibitionProjecting changeThe screening will be preceded by a talk with the scientist Antonio Turiel.
03.11.2025, from 4.30 p.m. to 6 p.m. in the Assembly Hall of the Rector’s Office, UPV
PROJECTION of the short filmCalorcito Vital(an eco-social audiovisual fable) and COLLOQUIUM with its director by Javier Sanchez Blanco