The stage of marketing and finally the licensing are key stages for research results to transcend the laboratory and generate real impact on society, either by transforming them into products, services or technologies that drive new opportunities for collaboration with companies. However, the path varies according to the type of result: patents require greater investment and validation phases before reaching the market, while software, due to its versatility and rapid applicability, can be exploited almost immediately. Therefore, i2T’s commercialization and licensing support is adapted to each case, as you will see in the following sections dedicated to patents and software.