On the occasion of the 6th edition of the TalentHOP competition, fourth-year students in the Bachelor’s Degree in Industrial Design and Product Development at the Higher Technical School of Aerospace Engineering and Industrial Design, accompanied by professors Olga Ampuero and Nereida Tarazona, visited the facilities of the company Ale-Hop in Oliva. They heard the company’s history directly from its founder, Vicente Grimalt. They also toured the Design and Marketing Department, the photography lab, and the visual merchandising area.
This visit will provide them with good ideas and the necessary background to tackle the challenge the company has set for them in the packaging design contest, which is part of the Packaging course.
