The next October 1, 2026, at 6:00 p.m., the Classroom AM1 will host the hands-on workshop titled “Impact Measurement: Quantifying Communication”, taught by the specialist David Sabater.
In today’s professional environment, the quantitative and qualitative evaluation of the results of communication initiatives is essential for justifying investments, optimizing strategies, and supporting decision-making. Throughout the session, students will learn the key metrics, KPIs, and methodological tools needed to measure, analyze, and translate the impact of communication efforts into concrete data.
Speaker Profile
David Sabater has extensive and well-established professional experience in strategic communications consulting, having worked for many years as Project Manager at ATREVIA. He currently holds the position of Head of Institutional Relations and the Rector’s Office at VIU – International University of Valencia, providing a valuable perspective that combines strategic management at the highest institutional level with corporate consulting.
Commitment to the UPV SIRVE Strategic Plan
This activity is part of the action plan of the UPV SIRVE Strategic Plan, reaffirming the Universitat Politècnica de València’s commitment to education focused on the analytical skills of the future, the transfer of practical knowledge, and academic excellence aimed at enhancing students’ employability.
Admission is free until the classroom reaches capacity.