I am Mar García Vinader and studied Audiovisual Communication at the Gandia Campus. After finishing my degree, I oriented my profile towards corporate communications and marketing, specializing in demand generation. Currently, I work in the technology sector asin a company of no-code focused on optimizing business processes through the combination of AI and automation, with a focus on human-in-the-loop keeping people inside the process. In addition, I combine my work with the PhD Program in Communication and Cultural Industries at the UPV, where I focus my thesis on the theory of the gaseous society and how it affects the different areas of society.
What do you remember about your time at the UPV Gandia Campus? What was the most rewarding part of your study years? And the most challenging?
What I remember most is the closeness of the teachers and among classmates. Being relatively small groups, you ended up getting to know everyone very closely. In fact, it was very common to talk to the professors after class or to meet in the cafeteria and sit for a while and have a coffee with them.
The most rewarding thing was being able to study something I had always liked, surrounded by people with the same interests and the same passion. That atmosphere made everything very motivating.
As for the most challenging, in my case it was to continue the course during the coronavirus pandemic and its subsequent de-escalation. This especially affected the more practical part of the degree, such as the cross-cutting projects or the completion of the internship. In any case, it was a complicated situation for everyone and, of course, people’s health and safety always came first.
What motivated you to choose the Gandia Campus?
Positive recommendations from acquaintances who had studied there, as well as its good reputation in different academic rankings.
What skills are crucial in your day-to-day work?
The main skill is knowing how to adapt to constant change. It is a sector that evolves very fast: new tools appear, algorithms change and trends emerge continuously.
That is why, more than mastering something specific, I consider it essential to be curious to try new things and not be afraid to experiment. Being willing to learn and keep up to date is what really allows you to continue to add value in such a fast-changing environment.
What would you recommend to someone who wants to follow in your footsteps?
I would recommend starting an internship as early as possible, as this is the best way to learn how the industry really works. From there, it is important to try different areas to find out what you really like and what you would like to specialize in;
I also consider it essential to make networking It helps you get to know the profession better and, at the same time, it can open doors to new opportunities. In the end, each path is different, but the most important thing is to take the plunge, learn along the way and take advantage of every opportunity.