On Thursday, November 12, 2026, students enrolled in the course *Managerial University-Companies Knowledge Transfer* in the Master’s Degree in Business, Product, and Service Management (MUGEPS) at the School of Business Administration and Management (FADE-UPV) are scheduled to visit Manufacturas Alhambra, S.L., in Muro de Alcoy (Alicante). The activity, organized by Professor Daniel Catalá Pérez, is funded by the DINT grant as part of the UPV SIRVE Strategic Plan.
During the visit, the students will tour the facilities and learn how Alhambra combines craftsmanship with technology in the manufacture of guitars. The exchange with company representatives will allow them to connect the content of the master’s program with production organization, quality control, and the transfer of know-how among those involved in manufacturing.