Seminar “New Product Development and Innovation” – May 5, 2026
The Master’s Degree in Management of Business, Products and Services of the Faculty of Business Administration and Management, within the framework of the UPV SIRVE Strategic Plan, has organized on Tuesday, May 5, the seminar “New Product Development and Innovation”, given by Alejandro Ferrero, CEO of INCOTEC, a leading company that helps organizations to manage research and development to be more competitive.
The session addressed how companies can integrate the culture of innovation into their processes. In addition, work dynamics were used to bring students closer to the reality of technological development and new products.