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Destination branding: towards a powerful tourism brand for Gandia

Posted on 24 de October de 202524 de October de 2025 in Actualitat, Esdeveniments i premis, Portada

Register for the conference organized by the Càtedra Gandia Turisme i Promoció. What makes a tourism brand powerful? How can Gandia build a distinctive and competitive identity? What strategies connect with the new tourist profile? These are some of the […]

Bulos y barro, cómo la DANA ejemplifica el problema de los desórdenes informativos

Posted on 24 de October de 202527 de October de 2025 in Actualitat, Esdeveniments i premis, Portada

Through an analysis that combines theory, lived experience and concrete examples, this publication explains the functioning of the communication ecosystem and the role of the media and citizenship. The book Bulos y barro, cómo la DANA ejemplifica el problema de […]