- -
UPV
 

The extended marketing mix

Bravo Sellés, Milagros; This video focuses on the concept of extended marketing mix. More precisely, contents to be reviewed are as follows: concept of marketing and its origins, variables considered as the 4 P¿s of marketing and the variables considered as the 7 P¿s of marketing. The extended marketing mix http://hdl.handle.net/10251/67239


EMAS upv