Bachelor's Degree in Business and Digital Technology

This degree prepares you to lead the future of organisations by combining data analysis, advanced technology and business management. You will use artificial intelligence, programming and visualisation to make data-driven decisions, innovate business models and design responsible and sustainable technological solutions. The curriculum integrates subjects from economics, finance, marketing, organisation and strategy with data analytics and business intelligence (BI). Between 20% and 30% of classes are taught in small groups in laboratories, where you will work on real projects. The multidisciplinary training in Business and Technology, backed by the UPV's technological ecosystem, makes this degree a key element in driving the digital and sustainable transformation of companies.

You will work as a digital transformation and process improvement consultant, data analyst, technology project manager, e-commerce and digital marketing manager, integrated business management systems specialist, or technology-based entrepreneur, always combining strategic vision, analytical rigour, and mastery of technology.

We have more than 1,000 agreements with companies so that you can do internships and prepare for the world of work. You can participate in exchange programmes at the best business schools in Europe, the United States, South Korea, Japan, Australia and many other countries, improving your education and language skills. This degree includes a professional development module and a final degree project (TFG) aimed at solving current problems in organisations, all with the support of expert lecturers and tutors.

You will be able to access university master's degrees in areas of business management and technology: business management, data analysis, innovation, artificial intelligence, and digital marketing, among others, both in Spain and abroad. The Faculty offers you the opportunity to continue your studies with the Master's Degree in Social Media and Corporate Communication, the Master's Degree in Business, Product and Service Management and the Master's Degree in Financial and Fiscal Management.