I-AXIS - Parsa Fard, Canada 2023

I-Axis is a five-minute interactive film that investigates how our identification with our physical form has changed through our co-evolution with technology. The video depicts this evolution through three different stages. The final stage offers the viewer an interactive, augmented-reality token enabled through the viewer¿s smartphone. In essence, I-Axis attempts at creating a bridge between the video and the viewer¿s device, highlighting the malleable and interconnected nature of the virtual world. While it is often expected to keep distractions away during screenings, I-Axis prompts the viewer to use their device to connect to the film. Parsa Fard is an Iranian-Canadian interdisciplinary artist operating between Montreal and Toronto, Canada. His artistic practice infuses new and traditional media to create multifaceted experiences. Parsa is currently interested in using AR (augmented reality) as a tool for world-building and expansion. His work often initiates questions around virtual space, identity, and globalization.