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Corporate visual identity

The corporate image of the Universitat Politècnica de València clearly reflects the personality of this institution. The typefaces, colours, graphics and compositional arrangements were not chosen at random. In fact, they were selected so that the characteristic features of the university's image would be discerned at a glance. Therefore, they must always be respected.

Everything related to the institution's brand can be consulted in PDF in the corporate visual identity manual, which belongs to the UPV Communication Guide (chapter 3).

This document contains guidelines regarding minimum dimensions, reserved space, background... that refer both to the UPV institutional logo and to the commemorative logo.


A new feature has been added, UPV graph, that supports brand image, improving visibility and institutional recognition, without replacing it.

On the UPV's intranet, in Services, within the Communication Area, you can access the full UPV Communication Guide, plus corporate templates and commemorative templates as well.

In addition, the Universitat Politècnica de València logo can be obtained in different formats in the links below. Whenever possible, the horizontal arrangement of the logo should be chosen.

UPV logo


There is a vertical composition of the logo that should be used only in square spaces where the horizontal composition cannot be used or whenever it improves the position/visualization of the UPV logo in relationship with the logos of other institutions.

UPV vertical logo

In case you have any doubt regarding the use of the logo, please contact imagen @ upv.es


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