The extended marketing mix

This video focuses on the concept of extended marketing mix. More precisely, contents to be reviewed are as follows: concept of marketing and its origins, variables considered as the 4 P¿s of marketing and the variables considered as the 7 P¿s of marketing. Bravo Sellés, M. (2016). The extended marketing mix. https://riunet.upv.es/handle/10251/67239 DER